Case Study
At the start of 2021, RFL faced two key challenges:
RFL wanted to develop a clearer strategy on how to achieve these challenges against its priorities in a timely and effective manner. CEO, Adrian Smith, asked us to help as his ‘to do list’ was becoming increasingly challenging.
We carried out a ‘Strategy & Delivery Check-in’ with Adrian. He’d worked with Alyson and Rod before and came to us after visiting our website. After the check-in and agreed three weeks of research, executive and board interviews, plus working closely with the CEO and Chair of RFL, we fed back our proposed plan of action.
After completing our engagement, we concluded:
We presented this to Adrian and the Chair, followed by the rest of the RFL Board. The board supported the proposal and appointed Hedgehog to develop a Strategy to Delivery Plan for RFL.
At the start of 2021, RFL faced several key challenges:
RFL did not have an integrated Strategy to Delivery Plan to achieve these challenges.
Over an eight-week period, we worked alongside the RFL executive team to develop their Strategy to Delivery Plan. We were able to clarify RFL’s purpose and ambition, develop a clear action plan and activity programme, and define the operating model, organisational structure, and governance frameworks needed.
After completing our engagement, we presented our proposals to RFL’s board, which included:
Nine months into their plan delivery, RFL were happy with how things were going
CEO, Adrian Smith, asked Hedgehog - as a trusted partner - for a Strategy & Delivery Check-in to review progress and to report actions needed back to the board.
This was a relatively short three-to-four-week engagement. It needed us to assess market movements and appraise progress against the agreed plan to identify any gaps, or if things had slipped. From there, we looked at actions needed to close gaps and if that meant re-framing the plan in any way.
As part of this, we conducted 1-2-1s with execs, board members, and programme leads. We also spent time reviewing existing programme structures and delivery plans.
All work was completed within the agreed timescales. We then presented our conclusions to Adrian and the board
We also presented actions needed to deliver the reset, which were approved.
CEO, Adrian Smith, was pleased with his own progress and that of the business over the previous 18 months.
He agreed with the Chair to receive 1-2-1 coaching on an ongoing basis. Six-months’ later, he also agreed to a 1-2-1 coaching arrangement with his Head of Finance to help him develop in his role.
We appointed Rod Bulmer, Hedgehog’s lead Executive Coach to coach and advise Adrian, and Myles Duckworth to coach and advise Head of Finance, Paul Singleton.
Both appointments are ongoing.
Hedgehog has worked very closely with us to get clear on the challenges we face, the need to prioritise, and - most importantly - organise us so we deliver well for the future. Alyson and Rod quickly got to grips with our business and the future agenda and engaged positively with the Executive team and board members individually and collectively.
They identified the big questions and choices we needed to discuss as a leadership team and board and facilitated our board meeting discussions to make sure we had a clear framing of our agenda, and a focused set of actions. Afterwards, a number of our board members said it was a very high-quality board strategy session.
My thinking is now much clearer on our way forward. I’m excited to be leading the business on the next phase of our journey. I have asked Hedgehog to support us further on that journey and I’m delighted to be working with Alyson and Rod again as we move from shaping into delivery.
Adrian Smith, OBE
CEO, Reclaim Fund Limited